Service Name
|
Description
|
What You Can Learn |
Key Metrics |
Key Charts |
Comments |
| Up-sell |
Purchase probabilities analysis |
What products customers are likely to buy and when they are likely to do it |
Item Pprob |
Purchase probabilities back test |
This analysis tells you what products to offer in your various marketing campaigns |
| Likely buyers |
Customer segmentation by Lrank |
Who is going to buy |
Lscore, Lrank, Purchse Delay |
Lrank vs. %purchasing, Lrank vs. yearly revenue |
RFM is an example of many inferior, alternate ways to do this |
| At-risk customers |
Early warning system |
Which customers may defect |
dPDel, dLScore, dRev, Early Warning Score |
Purchase delay behavior map, velocity maps, Good But Bad Lately chart |
Where customers appear in the various charts tells you how to treat them and what to say to them |
| Cross-sell |
Predicts new purchasers from among existing customers |
Which products customers may buy that they have not previously purchased |
New item Score |
|
This is one of the most difficult tasks, but probably the most valuable |
| Velocity Analyses |
Velocity maps, Early Warning systems |
How to communicate with customers |
dPDel, dLScore, dRev, Early Warning Score |
dLScore vs. dRev, dPDel vs. dLScore, Good But Bad Lately |
Where customers appear in the various charts tells you how to treat them and what to say to them |
