Feature
|
|
Benefit
|
| Pay as you go pricing |
|
Low cost of trial; easier ROI calculation; control expenditures |
| List select tool |
|
No math needed to predict campaign performance;ability to try before list purchase |
| Automatic extraction and upload of transaction data |
|
Reduces IT involvement |
| Multiple charts and tabular reports |
|
Clear and quick overview of company and customer performance |
| Automatic control group generation |
|
Easier to test and manage campaigns |
| Product group selection |
|
Allows campaigns to target prospective buyers of specific products or services |
| Probability threshold selection |
|
Optimizes response rate for greatest revenue and lowest campaign cost |
| Campaign calendar selection |
|
Targets accounts for when a prospect is most likely to buy; enables sustainable campaigns |
| Different lists for different types of campaigns -- up-sell, at risk, likely buyers, cross-sell |
|
Clear understanding of how to apply the downloaded lists |
| Campaign history |
|
See what works and what doesn't; replicate the good and discard the bad |
| FTP file transfer |
|
Safe and secure data exchange |
| Fast analysis turnaround time |
|
Quick response to changes in customer behavior |
| Software as service architecture |
|
24/7 access to data; no software to install and manage |
