About Loyalty Builders

Loyalty Builders is a vendor of technology-enabled marketing services and a leader in the new science of mathematical marketing. The Loyalty Builders mission is to use mathematics to help our clients gain deeper insight into the behavior of their customers and to help them use that insight to build longer-lasting, more profitable customer relationships.

With statistical tools like behavioral targeting and predictive analytics, the company builds segmentation models, early warning systems to spot potential defectors, and sophisticated testing programs for marketing campaigns. The company’s flagship product is Longbow, the first easy-to-use and affordable SaaS application that incorporates all the elements of mathematical marketing.