Why use Longbow?

Companies have three crucial questions about their customers: who they are; what they’ve done; and what they’re going to do.  The answers are lying in the data files of a company’s ERP system, but companies typically search elsewhere, usually and unsuccessfully in a CRM system.  Longbow is a browser-based, software-as-service online direct marketing system that answers the ‘what they’re going to do’ question.  It unlocks the ERP data and delivers predictive lists of customers who are likely near term buyers or at risk of defecting or prospects for up-sell or cross-sell campaigns.  This is a new service for a previously unserved market.

Until now, predictive analytics like this were only available as custom services to rich enterprises or as technical software to companies with a staff of mathematicians and database experts.  Longbow is for small and mid-market companies with the same marketing needs but without the budget or staff of larger corporations.  Its easy-to-use web browser interface means marketers can plan and control their marketing campaigns without needing a degree in advanced mathematics.  Its pay-as-you-pricing makes it affordable to smaller companies. Its software-as-service delivery model removes dependence on IT departments.  Best of all, its underlying analytics model has been tested, honed and proven over several years by Loyalty Builders to produce more revenue for companies using the system.